PPC, or pay-per-click, is an internet marketing concept wherein marketers pay a fee every time someone clicks one of their advertisements. This model aims to buy visits to a specific website rather than organically earning those visits.
This marketing method is one of the most popular approaches to increasing the traffic to your website. Moreover, there are so many reasons why you must use PPC ads on your website, such as the following:
PPC Ads Can Be Easily Monitored
You should monitor every marketing approach you use for your website, including PPC. However, tracking and measuring other approaches is more complicated than PPC ads marketing. You will need to use Google Analytics and Ads to monitor your progress successfully.
You can track and measure key performance indicators or KPIs according to your campaign. Following are the KPIs that you need to monitor throughout your PPC ads campaign:
- Quality Score
- Cost Per Click
- Conversion rate
- Cost per acquisition
- Click-through rate
Remember, if you fail to monitor your campaign, your marketing efforts will experience a bad ripple effect. Therefore, it is also best to hire a reliable PPC agency with significant experience handling and monitoring medium, high level, and even small PPC campaigns. This way, they help you optimize all the hard work you put into your marketing campaign.
The Most Cost Effective Marketing Approach
Other marketing methods will require you to pay whether you get the result you want or not. You will have to compensate the marketing agency you will need to hire to do the complicated job for you. If you choose to do the marketing yourself, let's say you already have experience in doing it, you will need to purchase various expensive marketing tools.
Meanwhile, if you use PPC, you will only go to pay for the ads that have reached your target audience. Once your target audience clicks your ads, that is the only time you will pay for the advertisement.
You might hear that PPC is nothing but a waste of money, making entrepreneurs avoid this method. However, the truth is if you are not careful in spending your budget, it will surely get exhausted even before you achieve your goal. It is why you must be cautious and follow some simple rules to ensure that your campaigns will be profitable.
Here are the rules that you should keep in mind when making the PPC marketing approach:
- Start slow and grow big
- Use methods to reduce your CPC costs.
- Study your competitors.
- Spend your money on profitable keywords.
- Continue to increase your budget as long as it is profitable.
Flexible for Each Business
Around 79% of advertisers claim that PPC marketing benefits their business. However, it only shows how effective this approach is no matter what business you are running. Whether you are a small business or a large enterprise across various industries, PPC can be set up according to the nature of your business.
It was noted that using the right keywords on your PPC ads will give leverage to companies and reach the right audience they need. Choose a highly relevant keyword to your business to ensure that the right people will see your ads.
Keywords are critical in digital marketing, and using PPC ads allows you to test the efficiency of keywords you want to use in other advertisements.
Helps Increase Brand Awareness
Many believe that PPC ads are only good for conversions. What they don't know is that the PPC ads approach is also great in increasing brand awareness of your business. Once you advertise on the PPC network, more people will become familiar with your brand.
As a result, more users will be choosing your brand compared to your competitors if your brand awareness level is high. However, you have to consider that the competition for keywords is intense, making it challenging to get noticed.
It gets more difficult when Google and Facebook change how they manage their platforms' advertisements. This change makes companies doubt if navigating the chaotic PPC world is possible.
Good thing there are ways you can do to increase your chance of getting noticed online through the use of PPC campaigns. Here are the things you need to do to stay on top of the game.
- Pay the same attention to your audience as you do to your keywords.
- Make your ads suitable for mobile
- Keep up with new keywords.
- Understand the significance of voice search.
Brings in More Profit
Out of all marketing strategies, PPC is the method that provides a high return of investment or ROI. In addition, since it is cost-efficient due to its structure, you can have a complete over your ad budget. As a result, you will spend less and earn more with PPC ads.
However, before using PPC ads to drive revenue, you must first determine which keywords will generate revenue for your company.
Additionally, the quality of leads targeted in PPC campaigns is high quality. Conversion will likely happen once your ads reach a specific audience.
Start Using PPC to Generate Traffic to Your Website
Now that you already know how PPC ads could help you increase traffic on your website and convert this traffic to profit, you should start designing your PPC Campaign as soon as possible. But don't wait too long and see how this approach will skyrocket your income.